Book review: The Perils of Perception, by Bobby Duffy — Make Wealth History

After almost 25 years at Ipsos MORI, Bobby Duffy is an expert in social research. One of his particular interests is how we get things wrong, something that the agency has investigated through interviews with 100,000 people in 40 different countries. That work has now been brought together in the book The Perils of Perception: […]

via Book review: The Perils of Perception, by Bobby Duffy — Make Wealth History

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